Week #1 AI Tsunami

AI and online/digital marketing share two very important principles: They are ever-evolving, and are most certainly only going to grow in prominence as time moves forward. When contemplating the momentum at which AI is growing in each and every day, I can easily relate it to the old American fable of John Henry and The Machine, where a strong, able-bodied driller is pitched against a steam-powered drilling machine in a contest. The tragic irony is that Henry actually wins the contest, but only to die from fatigue afterwards, ending the fable with every driller in the village bein replaced by a drilling machine. When growing up with stories such as these, there absolutely is merit and reason for alarmists to react the way they do. AI doesn't require PTO, maternity leaves, sick days, or pensions, and in business, profit is everything. While the growth for AI is great news for corporations, it's bad news for the average blue-collar worker.

But it doesn't have to be that way for everybody. Adapt, Adopt, and Adept, the three word mantra that, when understood and put into practice, can put you ahead of the curve. Once you adapt to AI and its existence, the hardest part of the battle is already over. Many alarmists refuse to accept the reality the AI will be a dominant presence in the future, which not only puts them at a disadvantage, but essentially makes them dead on arrival if they aren't willing to mold and adjust themselves to these changing circumstances. As humans, there are certain things we'll always do better than technology, but technology is always getting bigger, and eventually will surpass us. The growing integration and usage of AI in marketing is inevitable, so adopting to these tools of the future is absolutely necessary if one wants to work as efficiently as possible, which is cornerstone principle that everyone in business strives for: efficiency. 

Lastly, when anyone in business, a marketer, a manager, or accountant can truly adept to AI, then that is when they can no longer worry about whatever consequences the existence of AI may have on them, because they've now essentially tamed and trained AI into something they can now wield in business practice, not only making them invulnerable to the negative effects AI can have on a person or business, but puts them leagues ahead of those who haven't done so themselves. I personally am very intimidated just by the idea of AI, almost as much as I am of actually attempting to learn how to use it, but there's no doubt that AI is the future, and nobody who's ever rejected the future has ever been a part of it. Thousands of people have already adopted, adapted, and are adept to the usage of AI and have found great success in doing so, so I am very excited for this opportunity to catch up to them and see what I can do with it!